Ways To Improve Your CTR - Semalt Advice



Your CTR is likely one of the most important features to look out for. As a website, your very survival depends on the number of click-throughs you get from search engine result pages. Search engines remain one of the most important sources of traffic for a website. By learning to improve your Click-Through Rate (CTR), you harness the opportunities of appearing on a search engine.  

In SEO, many website owners get distracted by chasing ranking alone. They believe that as long as they appear on the first page of Google, traffic will mysteriously find its way to their website. With such an approach, they leave their chances of attracting traffic to their website to chance.  

Achieving a high rank in SERP would be of no use if nobody ends up clicking on your webpage link. Thinking this far ahead has helped Semalt realize that we must focus on improving the CTR for our client's website as we develop your website to appear on the first page of SERP.

Another point worth mentioning is that by improving your CTR, you're inevitably improving your website ranking. If you check all the boxes on the Google relevancy checklist, but you are still unable to get real users to check out your webpages, the search engine will notice and allocate your spot to a website that gets users to click.

Conversely, working on your CTR is a good way of improving the overall rank of your site. In fact, by improving your CTR by about 3%, you can move a spot higher on SERP. Amazingly, your CTR increases the traffic on your site without having to create new content. And this is all that this post is about. Here, we will be showing you several ways you can improve your click-through rate to improve the traffic coming to your site.  

What is organic CTR?

Your organic click-through rate or CTR is defined as the ratio of searches who select your webpage by clicking on its link from SERP divided by the total number of impressions for that term.

Organic clicks ÷ Impressions = Organic CTR

Why is organic CTR important?

It is important that you improve your CTR because: 

1. It increases the amount of traffic to your website

Due to several SERP features and the fact that Google makes paid ads look less like paid ads, the share of clicks being distributed on SERP has been on a decrease. With this, you need as many clicks as you can get. 

How to improve your organic CTR

2. Identify your lowest organic CTR content, so you have a good idea of where to start

  • Get an analysis of your CTR performance, you can simply visit your Google Search Console and have it downloaded. 
  • Navigate to performance.
  • Make sure you select queries. 
  • Check your average CTR.
You can decide to sort the queries by impressions, and then you navigate which queries have the lowest CTR. You can then figure out what you can do to improve these queries with low CTRs. By handling them, you gradually improve the overall performance of your website for its hottest keyword searches. An easy way to stay ahead. 

3. Fix your keyword cannibalization

It is common to find keywords on the same website across several pages fighting for the top spot on SERP. Keyword cannibalization is when you have many pages on a website, all optimizing for the same keywords. This is not so great as it spreads out any organic traffic when we want it concentrated on specific webpages. 

To fix this, you should run a scan of our content to identify where this may be occurring and re-optimize your content to consolidate or differentiate the keywords for which each webpage or content should be optimized. This improves your CTR rate as queries dedicate traffic to one page rather than ten. 

4. Use creative titles

Your titles are the first elements SERP viewers take note of when looking to find the perfect webpage for their needs. A perfect way to describe how important titles are will be by using cake. Cakes are a delicacy not just for the way they taste but also for their looks. Many times, we choose the best cakes first by their looks. For your content, choosing the perfect title is the same as the decorations on a cake. Once you get the right title, your target audience would become interested in what additional information you have in the body of your content. 

There are many ways to improve your titles.

Avoid heavy title tags: heavy title tags are not only boring, but they kill your CTR efforts.  

Use brackets in your titles: surprisingly, using brackets in your headings is a title hack that isn't well-practiced. A study by HubSpot found that using brackets in headings improved clicks by 40%.

Always test your headlines: don't be afraid to test your titles and change them until you find the perfect one. 

5. Use descriptive URLs

There is some form of evidence that using descriptive URLs can help increase your CTR. For example, people would rather click on Semalt.com/tips-for-improving-CTR than Semalt.com/services/34224422.

Always ensure that your slug is optimized when creating new pages and when changing the URL structure of your site, do it in an SEO friendly fashion. 

6. Optimize your descriptions

Your description should consider why people are seeing your listing on their SERP and make sure your description is relevant. It is helpful to use emotional and powerful words and follow similar guidelines you would employ when writing a title. If your title carries a number and not a calendar year, consider including a calendar year in that description. The more checkboxes you can check between the headlines and the descriptions, the better for you.  

7. Utilize your structured markup

Your structured markup also plays a pivotal role when you begin to consider SERP results. Some common schema types include:
  • Organization
  • Person
  • Local business
  • Product and offer 
  • Breadcrumbs
  • Article 
  • Video 
  • Event 
  • FAQ
Using all these different Markup variations helps you bring more visibility to your listing in SERP, which in theory entices more clicks.  

8. Leverage PPC ads for organic CTR

One of the most underused ways to quickly improve CTR, which has proven to be useful time and time again, is leveraging PPC. You can identify a keyword with low CTR, but you rank high enough to create a paid search ad for it. Doing this will help you take up more real estate in case you get clicks from these ads. On the other hand, you are able to test different headlines and descriptions to identify a winner. Once you do that, you can then apply that copy to your organic listing.  

9. Be emotional

Users do not need another robot to write the content they read. Try and incorporate emotions in order to capture the attention of your target audience. Do not be afraid to use emotional words such as "proven", "instant", "amazing". Words like these should be used in your titles to give it extra significance to your content.

10. Use positive or negative sentiments

Using positive or negative sentiments has proven to be an effective way to drive your CTR. Even with this knowledge, most heading still remains neutral in sentiment.

11. Use title case

By using title case, we mean you should capitalize on major words in your title and leave the minor words in lower cases. The small difference between a title and a sentence case can mean the difference in the amount of attention you draw, thereby influencing your STR. Using heading case helps your content because your content and article topics stand out.

12. Structure contents for a featured snippet

Featured snippets are content results that appear as a box of content summary on SERP. It contains information that attempts to quickly provide answers to the questions search engine users have. Having a featured snippet means your snippet appears at the top of SERP or directly below the paid ads. Either way, your chances of being clicked are very high, which is a great thing.

13. Improve your page load time

At first glance, your load time might not appear as a way to improve your click-through rate, but it is still important your website loads incredibly fast. This is because you need your visitors to land on your website for your CTR to be counted, and having your visitors leave before the page loads doesn't meet the criteria. If your load time lags, visitors are more likely to leave your website before they see what's in it. 

Conclusion

These important tips are helpful if you plan on improving your STR. At first, it may seem very difficult to use all these tips on your website, but with the help of Semalt, you wouldn't have to lift a finger. As experts, Semalt helps improve your CTR by allowing your business and website to perform better. While we improve your CTR, we create a ripple effect that positively influence other aspects of your website, such as content quality and backlinks.

Hire us today and watch your website improve on all fronts. 

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